Succesful Factors For Micro Movies

• Main Author: 彭春珠
• Other Authors: 鄭孟育
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/11526120545776592218

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 103 === Out of five majors’ media communications, Network is the most independent of time and space of marketing channels. Therefore, it is unstoppable by the influence of network marketing. Hence, Micromedia become the newest way of internet marketing and successfully disseminated the concept of corporation and products’ image to consumer’s mind. It is now become ignorable. This paper through interviews and literature to explore ways to adopt grounded theory and analysis through data analysis and decoding have been investigated to clarify the operation of the Micromedia to explore the most critical success factors, and that concludes: External and internal facets of enterprises! To fulfill that goal, adequate communication is critical to affect weather it can reach win-win situation for both facets. But in fact was the most critical factors is depending on business owners and company budgets. After cases studies, a successful Mircomedia can be determine by good script, but above all, it all up to business owners’ vision and company budget to decided the result, wherefore, not only the communication between business owners and shooting team is critical, but also professional respect & adequate budget will determine the success of the film. Keywords: Micromedia, Success factor, Micromedia Marketing