Pioneering Integrated Management-Case Study of SPA Essential oil

• Main Authors: Hung Su Ju, 洪素如
• Other Authors: 佘溪水
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/c98636

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 103 === With the human social and economic development, the entire environment people live now is facing many problems, such as global warming, water scarcity, suspended particulate of air pollution etc., will effect human survival; coupled with the black heart goods and food safety issues in recent years, therefore people began to focus on all aspects of security, just as some people are looking for what is natural pure food. For modern hairdressing, cosmetology, SPA industry, the idea and value of operator are also beginning to turn the keypoint with natural, pure, and healthy, and offer a range of natural plant essential oil products to consumers, so that consumers can use the essential oil, which is good for health, the operator can also gain operating profit in a win-win situation. Essential oils known as "plant hormones", many properties of many essential oils like human hormones, which play the important roles to the human body.This study is a SPA essential oil industry research record, which took SPA essential oil to integrate entrepreneurship as a research topic, and interviewed four SPA management operators, in addition to the study the literature on the human impact of SPA essential oil. In this study, it developed the major construct, secondary construct, and influencing factors via the alternately interaction of the open coding and axial coding procedures of grounded theory, and finally aggregated into four major constructs, six secondary constructs, and eighteen influencing factors. The four major constructs are "leadership", "human resource management", "industrial properties", "decision-making activities", and to form the critical success factors of SPA essential industry.