A Study of the Relationship between the Attributes of Mobile Commerce and Impulse Buying -Moderate by Gender and Time Pressure
碩士 === 逢甲大學 === 企業管理學系 === 103 === This study aims to reveal the change of impulse buying in the generation of mobile commerce. Based on the structure of S-O-R theory, we explore the relationship among attributes of mobile commerce (i.e., ubiquity, mobility, localization, personalization, convenienc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mm9w3p |