| Summary: | 碩士 === 逢甲大學 === 工業工程與系統管理學系 === 103 === With the rise of health awareness, medical biotech industry not only government as a key development industry, as more biotech lined with bamboo shoots, but the vast majority are all health food, healthy food for their sales targets, but , famous throughout the world, with its strong manufacturing sector in Taiwan, medical device manufacturers in Taiwan, has a countable, not only because of regulatory requirements, more parts, to regard joining the biotech and manufacturing, the need for more technical Running with the threshold required to interact with quenching chain, so that Taiwan medical community used medical equipment, animal and plant tens of thousands to several million dollars, mostly through imports from agents, just as the automobile industry in general, its logistical needs maintenance is a highly anticipated industry, this research through data analysis to identify the underlying conduct marketing strategy, thus achieving performance growth targets.
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