| Summary: | 碩士 === 大葉大學 === 觀光餐旅碩士在職學位學程 === 103 === The main purpose of this study was to explore the relationships between tourists’ demands , experiential value and revisiting willingness for Hsinchu City Eighteen Peaks Mountain tourists. In addition, to analyze the differences in demographics, and to discuss the relationships between them. The subjects were tourists from Hsinchu City Eighteen Peaks Mountain. There were 627 questionnaires sent out by using the convenient sampling method, and 598 valid questionnaires were collected. With valid response rate of 95.37％. The major findings were as follows: (1)Overall tourists’ demands at Hsinchu City Eighteen Peaks Mountain is very high, with “demand for services” ranked relatively high. (2)The experiential value and revisiting willingness for Hsinchu City Eighteen Peaks Mountain tourists are all above the average, with “playfulness” ranked relatively high. (3)The demographic variables showed significant differences in tourists’ demands, experiential value and revisiting willingness. (4) Tourists’ demands and experiential value have a significant positive impact on tourists’ revisiting willingness, especially the most influential experiential value. According the study results, some suggestions are offered to the administration institutions and further study.
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