A Study on User Intention of Using Location-Based Service in Leisure Activities Based on Extended Technology Acceptance Model

• Main Authors: Yu-Hui Weng, 翁鈺惠
• Other Authors: Ching-Tien Lin
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/62035148387796576945

碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 103 === Extended Technology Acceptance Model (TAM2) is adopted in this study as the research framework to explore relationships between constructs associated with the intention of using Location-Based Services in leisure activities. This study adds additional constructs such as Quality of Electronic Service and Information types to form a new research framework. Structural Equation Modeling (SEM) then is employed to examine the entire pattern of inter-correlations among the proposed constructs and to test related propositions empirically. Depending on the analysis of real evidences, this study implies the following conclusions: 1. Subject Norm and Image had no significant direct effect on intention to use and perceived usefulness, while other constructs of original TAM2 model had significant positive direct effect on perceived usefulness. 2. Users will use Location-Based Service to acquire not only context-aware information but also comprehensive information. The types of information had no significant direct effect on perceived usefulness. 3. Delivery Quality and Environment Quality of LBS had no significant direct effect on perceived usefulness but had significant direct effect on perceived ease of use. 4. Outcome Quality had both significant direct effect on perceived usefulness and perceived ease of use. The research result can be provided to related stakeholders to facilitate developing Location-Based Services in the future.