Perception of Halal Certification for Health Foods to Manufaturing Companies and Consumers in Taiwan

• Main Authors: Lin Chun Yu, 林峻宇
• Other Authors: Hsu Tai Hao
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/65816691092316966530

碩士 === 大葉大學 === 食品生技產業碩士專班 === 103 === There are more and more various products on the market. To make commodities more prominent and attractive, in addition to features, certifications are also required to make consumers relieved. The most watched international market now is Islamic market. Muslim makes up almost a quarter of the world population. Islamic dietary laws define foods that are Halal, meaning lawful or permitted. Muslims avoid food and beverages that are Haram, meaning not permitted. Many foods are clearly Halal or clearly Haram. Halal certification was set to help Muslims choose what to eat and drink. In the process of authentication, the ingredients, manufacturing, formulating, processing, and storage should all be verified. In this research, the case report was made concerning the process of applying for Halal certification by one biotechnology company in Taichung and the highlights are illustrated. The questionnaire survey was also conducted to check how health food manufacturing company and consumers understand halal certification. The results showed that manufacturing factories are all willing to renew their halal certification since halal certification is helpful to promote export. To export, powder form is the best choice. Among the consumers, 71.8% know nothing about halal certification and after the questionnaire survey, 65.6% identified that the products in Taiwan can apply for halal certification and halal certification is helpful for their purchase intention. The results showed that to export commodities to Muslim areas, halal certification is indispensable and gives commodities more value added benefits.