| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === Mobile Applications (Mobile App) to flourish, users pay for mobile applications often affected by multiple factors, these purchase criteria was the subject of mobile application developers concerned. Previous research indicates that factors affecting the user to purchase the software include: reputation, price, perceived risk, perceived value, etc. However, no purchase criteria to explore paid mobile app. This study aims to explore the application of the user for mobile purchase criteria, including the purchase of an important indicator to assess its weight. According to the user to buy the app empirical findings, the purchase of mobile applications possible factors aggregated. App users make use of a questionnaire survey to assess factors for paid mobile applications, via exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) the deletion of some of the factors, extracted quality value, emotional value, price value and social value, such as four dimensions were 13 criteria. An analytic hierarchy process (AHP) approach was employed to calculate dimensions and weights of the criteria. Based on the findings, consumers regard quality value as the foremost aspect including privacy, compatibility, and functionality following by emotional value aspect including entertainment and trialability. Therefore, if a mobile application developer provides a safe and stable function, and generates a sense of pleasure from the trial, customer will be favor on purchasing them.
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