Green Product, Green Trust and Purchase Intention: A Study on Fast Fashion UNIQLO
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === This study explores how the green product and green trust can affect consumers’ purchase intention. A survey research methodology is utilized to collect 534 valid questionnaires. Further regression analysis of this sample (N=534) finds the empirical results s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t7k4u9 |