The Study of Different Countries Travelers Passing Word of Mouth for Travel Satisfaction
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === Word-of-Mouth has recently been an important research topic .This study hopes to discuss the effect of the foreign tourists facing the travel satisfaction on passing word-of-mouth intention. And cultural difference (Individualism and Collectivism) as a moderati...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10592934630520376062 |