A Study of Relationships among Brand Story, Brand Image, Brand Identification and Brand Attachment
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === This study aimed to investigate the influence of corporation brand story on the brand attachment, including the effect of the brand story to the brand image, the brand identification and the brand attachment, the effect of brand image and the brand identificati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74541937278337704833 |