Super Effort, Response Speed and Crisis Communication Effects
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 103 === This study used factual cases (Ting shin cooking oil event) and designed a 4 (super effort strategies: public welfare/ all-out donation, repay the debt immediately, the amount of compensation, exit Taiwan business) x 2 (response timing: actively, passively) of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41875589999265640027 |