A Study of Impact of Brand Community Integration on Customer Loyalty
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 103 === The theory of the Brand Community Integration Relationship between the community member and the product, the brand, the company and the others, given by McAlexander, Schouten and Koenig (2002), was adopted in this research for studying the impacts of brand com...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63030990322354166662 |