A Study of the Elementary School Internal Marketing and Organizational Identification of Teachers

• Main Authors: Chang Chiung Yun, 張瓊云
• Other Authors: Wang Ruei Siang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/66100759557160152048

碩士 === 大葉大學 === 人力資源暨公共關係學系 === 103 === The main purpose of this study is to investigate the relationship between internal marketing, organizational identification, organizational retention and training satisfaction. This research is adopted the questionnaire investigation and a sample of 300 elementary school teachers completed multidimensional measures. Data were then analyzed using descriptive statistics, independent sample t-test, single-factor variation analysis, Pearson’s product moment correlation and regression. Major results obtained include: 1. There is a positive correlation between internal marketing and organizational identification. 2. There is a positive correlation between internal marketing and organizational retention. 3. There is a positive correlation between organizational identification and organizational retention. 4. Internal marketing is likely to affect organizational retention through organizational identification the confounding variable. 5. Training satisfaction with internal marketing and organizational identification interference effect. Affect the internal marketing of organizational identification, training satisfaction interference effect. Education and Training lowest satisfaction, its internal marketing organization recognized for the worst influence; moderate satisfaction with the training of its internal marketing organization recognized for the impact of the best; satisfaction continues to improve training, internal marketing to organizational identification the influence will fall again.