A Research of Sports Brand Image and Advertising Effectivenss on Older Consumers' Purchase Intention
碩士 === 大葉大學 === 運動健康管理學系 === 103 === The purpose of this study was to examine the influence of sports brand image and advertising effectiveness on older consumers' purchase intention. Subjects were 420 people who aged over 55 by convenient sampling. 420 copies of questionnaire have returned and...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/07270812516057859105 |