A Study on Participation Motivation, Experience Perception and Behavioral Intention-A Case of Taipei 101 New Year Eve Party
碩士 === 大葉大學 === 運動健康管理學系 === 103 === This study explored the relationships between participation motivation, experience perception, and behavioral intention, and analyzed the differences between these three variables. A questionnaire survey by purposive sampling was conducted on the New Year Eve Par...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/n8nng2 |