A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === The object of study is multinational Mcdonald's consumers. Explore the relationship between International Corporate social Responsibility and Repurchase Intention and Brand Image, and quantitative analysis using SPSS. The results show that International C...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78964851556902731633 |