A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === The object of study is multinational Mcdonald's consumers. Explore the relationship between International Corporate social Responsibility and Repurchase Intention and Brand Image, and quantitative analysis using SPSS. The results show that International C...

Full description

Bibliographic Details
Main Authors:	ZENG,MU-KUI, 曾木葵
Other Authors:	YANG,FENG-HUA
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/78964851556902731633

id	ndltd-TW-103DYU00321027
record_format	oai_dc
spelling	ndltd-TW-103DYU003210272016-07-16T04:11:41Z http://ndltd.ncl.edu.tw/handle/78964851556902731633 A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions 跨國企業社會責任、品牌形象與再購意願關係之研究 ZENG,MU-KUI 曾木葵碩士大葉大學國際企業管理學系碩士班 103 The object of study is multinational Mcdonald's consumers. Explore the relationship between International Corporate social Responsibility and Repurchase Intention and Brand Image, and quantitative analysis using SPSS. The results show that International Corporate social Responsibility and Repurchase Intention and Brand Image have a positive relationship, Brand Image with has a positive relationship repurchase intention, Brand Image of the relationship between Corporate social Responsibility and Repurchase Intention of having an intermediary effect. YANG,FENG-HUA 楊豐華 2015 學位論文 ; thesis 55 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === The object of study is multinational Mcdonald's consumers. Explore the relationship between International Corporate social Responsibility and Repurchase Intention and Brand Image, and quantitative analysis using SPSS. The results show that International Corporate social Responsibility and Repurchase Intention and Brand Image have a positive relationship, Brand Image with has a positive relationship repurchase intention, Brand Image of the relationship between Corporate social Responsibility and Repurchase Intention of having an intermediary effect.
author2	YANG,FENG-HUA
author_facet	YANG,FENG-HUA ZENG,MU-KUI 曾木葵
author	ZENG,MU-KUI 曾木葵
spellingShingle	ZENG,MU-KUI 曾木葵 A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions
author_sort	ZENG,MU-KUI
title	A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions
title_short	A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions
title_full	A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions
title_fullStr	A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions
title_full_unstemmed	A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions
title_sort	study of the relationships among transnational corporation’s corporate social responsibility, brand image, and repurchase intentions
publishDate	2015
url	http://ndltd.ncl.edu.tw/handle/78964851556902731633
work_keys_str_mv	AT zengmukui astudyoftherelationshipsamongtransnationalcorporationscorporatesocialresponsibilitybrandimageandrepurchaseintentions AT céngmùkuí astudyoftherelationshipsamongtransnationalcorporationscorporatesocialresponsibilitybrandimageandrepurchaseintentions AT zengmukui kuàguóqǐyèshèhuìzérènpǐnpáixíngxiàngyǔzàigòuyìyuànguānxìzhīyánjiū AT céngmùkuí kuàguóqǐyèshèhuìzérènpǐnpáixíngxiàngyǔzàigòuyìyuànguānxìzhīyánjiū AT zengmukui studyoftherelationshipsamongtransnationalcorporationscorporatesocialresponsibilitybrandimageandrepurchaseintentions AT céngmùkuí studyoftherelationshipsamongtransnationalcorporationscorporatesocialresponsibilitybrandimageandrepurchaseintentions
_version_	1718351179303354368

A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions

Similar Items