A Study of the Relationships among Transnational Corporation’s Corporate Social Responsibility, Brand Image, and Repurchase Intentions
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === The object of study is multinational Mcdonald's consumers. Explore the relationship between International Corporate social Responsibility and Repurchase Intention and Brand Image, and quantitative analysis using SPSS. The results show that International C...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78964851556902731633 |
| Summary: | 碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === The object of study is multinational Mcdonald's consumers. Explore the relationship between International Corporate social Responsibility and Repurchase Intention and Brand Image, and quantitative analysis using SPSS. The results show that International Corporate social Responsibility and Repurchase Intention and Brand Image have a positive relationship, Brand Image with has a positive relationship repurchase intention, Brand Image of the relationship between Corporate social Responsibility and Repurchase Intention of having an intermediary effect.
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