A Study of Layman Spokesman on the Ad Performance

碩士 === 大葉大學 === 設計暨藝術學院碩士班 === 103 ===   In the past, people will pick endorsement of the product is usually taken from the well-known spokesmen, but with the popularity of mobile Internet, the Internet community and sharing platform developed, many people use this pipeline open plain visibility, bu...

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Bibliographic Details
Main Authors: Liao,Ciao-Ting, 廖巧婷
Other Authors: Ho,Pei-Qi
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/43654163922285677538