The Research of Interpretation Requirement for Tourist-A Case of An-Ping Castle

• Main Authors: Ying-Jie Lin, 林英捷
• Other Authors: Su-Chuan Liu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/25ba9b

碩士 === 朝陽科技大學 === 休閒生活美學產業碩士專班 === 103 === Recently, cultural tourism is becoming popular. The An Ping castle has good condition for developing cultural tourism. Through navigation makes tourists more easier understand the culture. So the requirement of navigation will affect how tourists will come back again. This research do questionnaire for those who travel to An-Ping castle. Use SPSS 12.0 software as analysis measure, using descriptive statistics, independent sample test, single-factor analysis of variance, reliability analysis, factors, multiple regression analysis for processing data and testing hypothesis. The result reveals: 1. The result of facility navigation against responders has no difference between sex, marriage, age, income and occupation. 2. Except the size of the word, others are not significant for responders on different education grade. 3. Responders living in different places have significant difference at facility navigation. Except placing location, font size, commentary brand content, graphic commentary and lively have no difference. 4. Responders at different sex, marriage, age, education, income and habitat have no difference for requirement of navigator. 5. Responders in different occupation have no different requirement for navigator, except helping understand. This research may provide government and navigate position for selling An-Ping traveling strategy to improve the tourism quality. Key words:Interpretation, Requirement, An-Ping castle.