The Study of Relationships Among Tourism Attraction, Visitor Satisfaction, Perceived Values, and Behavioral Intension – A Case Study Based on Dajia.

• Main Authors: Yu-Han Liao, 廖于涵
• Other Authors: Jui-Yuan Chu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/67782218807862374340

碩士 === 朝陽科技大學 === 休閒事業管理系 === 103 === Dajia Jenn Lann Business District was formed by the crowd who were attracted by Dajia Jenn Lann Temple. It is that the business district and the temple are interdependent promoted the tourism of Dajia Jenn Lann. Hence, this study tries to investigate the impact of tourism attraction, visitor satisfaction, and perceived values on behavioral. This research took the visitors’ of Dajia Jenn Lann Temple as the objects, and 397 questionnaires out of 400 were collected, the effective response rate is 99%. The results showed that the gender rate is almost close, with age of 21-25, university level of education, unmarried dominated, monthly income of NT $ 20,001-30,000, and middle district. The behavioral intension was about the upper levels, and tourism attraction, visitor satisfaction, and perceived values were moderate. Regression analysis showed that tourism attraction, visitor satisfaction, and perceived values have a significant positive impact on behavioral intension, with the perceived value a higher degree of impact. MANOVA showed that tourism attraction, visitor satisfaction, perceived values, and behavioral intension had a significant difference with the subjects’ personal information.