| Summary: | 碩士 === 朝陽科技大學 === 財務金融系 === 103 === Taiwan’s stock market in the government to promote and open environment, the securities industry has developed rapidly, especially in the period the total number up to 381 in 1990 as the most vigorous period. With the ups and downs of the stock market, share investments have become one of the major investment strategies adopted by the general public.
Investors in the stock market must be a person to face a lot of information, and to do according to their own investment analysis and methods to the extent information developed today, should help investors quickly make decisions on the subject of stock, but investors’ performance always can’t get satisfaction, this study found it impossible to create a satisfactory reason may come from a different investor awareness in an interview with the relevant information and psychological bias.
In order to explore investment in stock investment performance, the first people to explore the practical profit investment in stocks and basic variables are correlated. Then, use the degree of importance / satisfaction analysis (Importance Performance Analysis, IPA) trying to figure out questions of investors in the investment strategy of improvement, the need to improve the purpose by these questions of proposed strategies to improve the future of energy in profitable investment on more sophisticated.
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