A Study of Difference in Consumer’s Cognition between Insurance Salesperson and Electronic Mobile Devise

• Main Authors: Chien-Tzu Lee, 李千慈
• Other Authors: Ming-Jyh Wang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/07921261119226742934

碩士 === 朝陽科技大學 === 保險金融管理系 === 103 === In recent years the popularity of tablet PCs & smart phones coupled with Internet usage has heralded a process of increasing digital commerce. In August 2004, the Financial Supervisory Commission of the Executive Yuan permitted the insurance industry to begin utilizing the Internet in the course of business, opening the way for property and casualty insurers to compete in the online marketplace. The conventional insurance industry must now confront a market situation in which Internet insurance premiums are lower than over-the-counter offerings. But with the absence of a human face, how will public trust in online coverage be established and maintained? And will online service lead to inconvenience when settling claims? It is essential not only to determine differences in interpretation and understanding of insurance contracts that exist between consumers and insurance personnel utilizing mobile devices in the course of their interactions but also to assess consumer satisfaction with online service provision. Through both analysis and in-depth interviews, this paper clarifies the views of today's consumer of property and casualty insurance products.