Impacts of Service Fairness on Relationship Quality in Online to Offline Business Model: The Moderating Effect of Technology Readiness Index
碩士 === 朝陽科技大學 === 企業管理系 === 103 === Online To Offline(O2O) Consumption Model is an e-commerce model that has risen in recent years in Taiwan. In this fast-paced and convenient era, consumers can even make O2O purchases through smart mobile devices, and it has gradually become a type of consumption p...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xpbypu |