The Research on Image Perception and Marketing Strategy of a Elementary School, A public Elementary School In Taoyuan County as a case

• Main Authors: Cheng-Hung Sun, 孫承鴻
• Other Authors: 王啟秀
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/fc293d

碩士 === 健行科技大學 === 企業管理系碩士班 === 103 === A case study was designed to investigate on the status of the public primary school marketing strategy and image perception of the school in the different circumstances and relevance. Questionnaires of parents of elementary school students for the mother colony, mining stratified sampling, and statistical software SPSS17 descriptive statistical analysis and data analysis was performed. The summary conclusions are as follows: 1.Parents in the school is highly perceived perception of the marketing strategy and the image of the school . The best performance is on "promotion strategies ". 2.There are significant differences in the perception of the marketing strategy for the school and the image of the school . . The best performance is on " Principal leadership level ". 3. Statistically significant differences of opinion of parents on understanding school marketing strategy in case studies school were obtained, due to education, occupation, whether indigenous or without accepting tuition or lunch subsidy. 4. Statistically significant differences of opinion of parents on the image of the school strategy in case studies school were obtained, due to age, education, occupation, whether the acceptance of tuition or lunch subsidy 5.The perception of the school and school marketing strategies were highly positive correlation between these two images.