A Study of Consumer Behavior of Drink for 4th to 6th Graders of the Elementary School in Taoyuan

• Main Authors: Kou Yi-Wen, 郭怡雯
• Other Authors: 孔祥科
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/63868721756572574899

碩士 === 健行科技大學 === 企業管理系碩士班 === 103 === The research goal of this study was focused on the grade four, five, six children''s beverage consumption behavior. Then discusses personal background information, beverage Health Knowledge, correlation factors affecting consumer behavior and beverage consumption between the current situation. In a primary school in Taoyuan City as samples, in 104 during March, using questionnaires, the statistical software SPSS19 was employed to complete the descriptive statistical and data analysis. The research results are summarized as follows: Children most often drink tea beverages, highest frequency of drinking is 1 to 2 times a week, more than half of the study at a convenience store to buy drinks, most buy drinks during the holidays, more than half of the drinks are purchased by parents, drink price falls of 16 to 25 yuan. The student health knowledge for drinks is well, and due to "grade", "father educated" and "mother''s education," have significant differences.Drink of health knowledge does not affect consumer behavior factors and status of beverage consumption when buying drinks. Said that even if children have a higher beverage health knowledge, but can not resist the temptation to drink. For the beverage health knowledge needs to be done in life.