A Study of the Relationship between the Online Shopping Satisfaction and Repurchase Intention – A Case Study in Taoyuan City

• Main Authors: Wei-Gan Yin, 尹維淦
• Other Authors: 孔祥科
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/04081390190479895673

碩士 === 健行科技大學 === 企業管理系碩士班 === 103 === This study investigates the following status. First, it aims to understand the status of Taoyuan City Elementary School Teachers’ online shopping satisfaction and repurchase intention. Second, it explores the difference in different background variable elementary school teacher’s online shopping satisfaction and repurchases intention. Third, it aims to explore the relationship between the online shopping satisfactions and repurchase intention among the elementary school teachers. This study used “a study of the relationship between the online shopping satisfaction and repurchase intention-a case study in Taoyuan city” as the questionnaire of the research tool. The sample was random selected from the elementary school teachers in Taoyuan city and 263 valid questionnaires were obtained. The questionnaire data used SPSS19 to do the descriptive statistics, t-test analysis and one-way ANOVA. The results are as follows, 1. The elementary school teacher’s online shopping satisfaction and repurchase intention are slightly higher currently 2. There is no significant difference among the different income elementary school teachers’ online shopping satisfaction and repurchase intention. 3. There is significant difference among the elementary school teachers’ online shopping satisfaction and repurchase intention. Based upon the study results, some suggestions are offered.