A study of the relationships between professional reputation, service quality and customer satisfaction of the bride secretary–Using customer value perspective
碩士 === 健行科技大學 === 企業管理系碩士班 === 103 === In recent years, the business of bridal make-up advisor has become a newly-emerging industry that its rapidly develop in the domestic and international. This study focuses on this industry as a research object. By the method of the depth interview and questionn...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72s9vr |
| Summary: | 碩士 === 健行科技大學 === 企業管理系碩士班 === 103 === In recent years, the business of bridal make-up advisor has become a newly-emerging industry that its rapidly develop in the domestic and international. This study focuses on this industry as a research object. By the method of the depth interview and questionnaire, this study from a customer perspective explores what kinds of expert’s abilities and service quality of the bridal make-up advisor should characterize so as to satisfy customer''s need and create customer''s value. The findings of this study that 1. Professional public praise and service equality for bridal make-up advisor are significantly and positively associated with customer satisfaction; 2. Professional public praise and service quality are significantly and positively associated with customer value; 3. Customer satisfaction is significantly and positively related to customer value; 4. Professional public praise/service quality and customer satisfaction have interactive effects on customer value. The findings of this this study may provide some guidelines for further research on this issue.
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