An Analysis of Purchase Intention of Green Product: Combining TAM and TPB Model
碩士 === 健行科技大學 === 國際企業經營系碩士班 === 103 === Environmental protection has changed from just an idea to an urgent matter that all parties, such as government, firms, and consumers, cannot ignore any more. More and more people are showing heightened awareness of environmental issues, and being environment...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70260689505014878053 |