| Summary: | 碩士 === 健行科技大學 === 國際企業經營系碩士班 === 103 === The purpose of the study is to examine the impact of B＆B operation size,operation efficiency of hotels operation efficiency due to deregulation of free and independent traveler(FIT)from Mainland China. In this study, we use the ratio of free and independent traveler(FIT)from Mainland China visitors to total-visitor for the main variables. Based on the previous studies, we select these controlling variables such as：three variables of hotels operation efficiency(rooms of hotels, occupancy rate of hotels, average room rate of hotels), three variables of B＆B operation performance and size(rooms of B＆B, average room rate of B＆B, occupancy ratio of room of B＆B), two industry trend variables(passengers visiting Taiwan by airways and pleasure visitors). We use panel data regression models as a research tool, trying to find out difference of significant variables(average room rate of hotels)deregulation of free and independent traveler(FIT) from Mainland China.
The empirical results are summarized as: (1) Average room rate of hotel and B&;B have significant and positive impacts after deregulation of free and independent traveler(FIT)from Mainland China. (2) Before deregulation of free and independent traveler(FIT)from Mainland China, occupancy ratio of room of B＆B and passengers visiting Taiwan by airways have no significant impacst on operation performance of hotels, but after deregulation of free and independent traveler(FIT)from Mainland China, they become significant and positive impacts. (3) Operation performance of hotels and B&;B and pleasure visitors have significant impacts for operation performance of B&;B after deregulation of free and independent traveler(FIT)from Mainland China. For more of the research results and findings, this study also discusses the managerial implications and makes appropriate recommendations.
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