| Summary: | 碩士 === 中原大學 === 室內設計研究所 === 103 === Because of advances in information &; communication technology and human desire to the pursuit of quality of life, smart home market has become the hot new trend, but it is still not popular yet. The purposes of this study are to identify the challenges faced by the smart home market and to propose the strategy for the popularization of smart home market.
In this study, literature analysis and qualitative research with depth interviews are the main research methods of this study. The results of this study found that the current challenges faced by the smart home market are consumers cannot feel the practical value、not easy to use、the high price and immature business model. To overcome the challenges and make the market popular, this study uses Geoffrey Moore’s "Crossing the Chasm" theory to identify the “chasm” between the early market and the mainstream market, which block the market growth. Based on Geoffrey Moore ‘s suggested strategy for crossing the chasm, this study proposes to focus on the elderly market because of the domestic aging population is growing and their strong demands on "Safety and Security" and "health care". From literature review and interviews with experts, this study sorts out the needs and features of elderly people in a smart home design, which can be a reference guide for the he smart home solution providers.
Considering of the overall living environment requirements of the elderly and interior designers’ professionalism in interior space and aesthetics design, both interior designers and smart home solution providers should work complementarily in the elderly smart home project design and execution to create the ideal of an elderly person home environment.
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