| Summary: | 碩士 === 中原大學 === 室內設計研究所 === 103 === With the research of standard guestrooms in tourist hotels as the focus, the purpose of this study is to analyze comprehensive regional consumption and demographic characteristics through humanistic characteristics, geographical locations, spending power, and other background variables in order to establish guidelines for the design of tourist hotel standard guestrooms and hotel spaces. In the study, the author investigated the background variables of three homogenous domestic hotels set up through construction company investment, which offer standard room rates. The standard guestrooms with the same background variables and room rates, and similar conditions were adopted as targets for comparison. The differences compared, as expected, were based on land area, public facilities, and atmosphere that contributed to the overall image shaping, as well as design style, illumination planning, decoration display, etc. Through case study analysis, the correctness of the general rules established to govern the design of Fushin Hotel was verified to serve as a reference for future expansions of the hotel industry. In the case, in addition to the comparative analysis on Fushin Hotel in Taichung, Fushin Hotel in Xizhi that underwent planning, completion, and grand opening was adopted to verify the previously mentioned practical case study. Tourist hotel planning should be more than just interior space design that has traditional significance. In addition to the planning of basic spatial functions, how can local cultural characteristics be conveyed and corporate and brand image be expressed, while catering to customer groups’ spending habits? How can cultural and creative design be combined in eye-catching marketing towards aesthetically oriented classic that will last an eternity? Design detail is closely associated with humanistic care, as it represents not only the progression of tourist hotels, but also the integrated marketing of interior design in the esthetics economy, evolving to take a new form.
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