Situational Effects on Products and Personality Traits of Retail Therapy
碩士 === 中原大學 === 企業管理研究所 === 103 === In recent years, there are many companies promote healing products. For example, Family Mart claims that healing products can bring $5.5 billion commercial opportunities in one year. However, this kind of products usually have no specific functions but consume...
Main Authors: | Yu-Wen Chen, 陳聿文 |
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Other Authors: | Chin-Yi Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/53r3b3 |
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