Situational Effects on Products and Personality Traits of Retail Therapy

碩士 === 中原大學 === 企業管理研究所 === 103 === In recent years, there are many companies promote healing products. For example, Family Mart claims that healing products can bring $5.5 billion commercial opportunities in one year. However, this kind of products usually have no specific functions but consume...

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Bibliographic Details
Main Authors: Yu-Wen Chen, 陳聿文
Other Authors: Chin-Yi Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/53r3b3