Exploratory study of female entrepreneurship Beauty in central Taiwan of the Beauty industry

• Main Authors: Rong.Jen.Lin, 林榕蓁
• Other Authors: Peir.-Shin Chang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/55hdfa

碩士 === 建國科技大學 === 美容科技研究所 === 103 === Rcently Taiwan's beauty industry have rapidly developed, and new services more knowledge and creativity-oriented, and create favorable business environment of women, while it is also advantage in the beauty industry. This study hopes the in-depth interviews of women in the beauty business success story, from the known into the unknown, and in women point of seeking its beauty, how to divergent unique among one of the Special Branch with in its How successfully the first business method, whereby learn the successful experience of others and shorten the number of business failures, offering those to the women entrepreneurs is our study purpose. In this study, six in-depth interviews by beauty-related categories bride secretary, makeup Nail Art teaching, hair design, skin care, beauty products, nail industry of successful women entrepreneurs to female beauty business course with the most authentic records Learn and study and learn Taiwanese female beauty entrepreneurial success stories, collect their life experience to give new impetus to the story and vision, entrepreneurial success factors and methods, and the course of business to the dilemma faced by the problem of female beauty and solutions , through the experience of heritage, according to the success of the track can provide a reference in the beauty of entrepreneurship. After data collection and analysis of interviews , this study obtained the following conclusions : Female Beauty closely technology -based entrepreneurial motivation , personality traits and female attitude is the key factor , female beauty business is a test of tolerance with a strong history of women Beauty business strategy must change mobility revise its strategy , female beauty business success factors and marketing have a very significant relationship between exposure , which are all required of female beauty business success to entry and induction integration reference to the women entrepreneurs direction.