The Effect of Fruit and vegetable Certification on Consumer Behavior

• Main Authors: Wu chien han, 吳杰翰
• Other Authors: Chung-Wen yang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/21633877471091828749

碩士 === 正修科技大學 === 經營管理研究所 === 103 === The fruits and vegetables for food security domain important research topic. The event of food security is gradually to receive the public authority and the people consideration. The confirmation qualified marker fruits and vegetables may regard as the fruits and vegetables edible security extending. This research influences in view of the confirmation qualified marker fruits and vegetables to the consumer behavior to carry on the diagnosis, in which confirmation qualified marker fruits and vegetables contains the Taiwan fine agricultural product marker, the organic agricultural product marker, production and marketing personal history agricultural product marker (TAP) and the lucky gardens security fruits and vegetables marker (GAP) four kinds. This research is provided 407 effective questionnaires. The findings showed that 65% person have purchased the Taiwan fine agricultural product marker fruits and vegetables, reaches as high as 60% above consumer to be willing to purchase the confirmation qualified marker fruits and vegetables also is willing to bear 20% proportion the money to purchase, recognizes the insight and magnanimity, useful and food safe consciousness to purchases the wish to have the forward influence, demonstrated the confirmation qualified marker fruits and vegetables can enhance consumer's purchase wish