A Study of Consumers’ Critical Motivations for Shopping at Physical Department Stores
碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 103 === Abstract The application of the Internet to businesses has the convenience of online shopping impact the management of brick-and-mortar department stores. Through AHP (Analytic Hierarchy Process) expert questionnaire and IPA importance-satisfaction questi...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38936468330471928314 |