Combined with Experiential Marketing, Technology Acceptance Model and Theory of Planned Behavior to Explore the use of Medical Care Seeking Behavior Medical Tourism
碩士 === 長榮大學 === 經營管理研究所 === 103 === At the present time, Many domestic medical institutions have already gradually turned toward the enterprise business model to maintain its competitive advantage. Nevertheless because medical treatment service has the invisible and highly profession and the dissymm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05215013132533395316 |