Exploring Project Management as a Practical Solution to the Brand Building Practice
碩士 === 長榮大學 === 企業管理學系碩士班 === 103 === Brand was considered as a name, a term, symbol or design, or a combination of them to identify the goods or services and differentiate from its competitors. How brands can and should be built and managed is an important campaign in today’s marketing environment....
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86907741291887868492 |