| Summary: | 碩士 === 中華大學 === 企業管理學系碩士班 === 103 === With the development of digital products and network environment matures, the development of cloud applications has become a mainstream technology in the future, and estimate information applications will become the mainstream in the next 10 years. With cloud applications more and more attention, the overall increasing demand for communications bandwidth, security, and manageability Internet communications is increasingly important, indirectly encourage enterprises to base Netcom equipment - increased investment in the router. Taiwan IT hardware industry, specializes in manufacturing, but the information software industry are small, so the Taiwanese IT software and hardware industry need to work together to upgrade to provide high value-added cloud service providers, system integration and service operations and cloud services do combine.
The main purpose of this paper is to explore the Taiwan Network communication plant in the face of this wave of cloud computing software and service-based competition, how to face competition in the market, the elaboration of strategies. In this study, Taiwanese commercial router manufacturer as a case study, through the analysis of the overall environmental analysis of the external environment, the manner ‧ Michael Porter's five forces analysis, summarized the opportunities and threats, and to analyze the status of the internal management of cases of corporate environment, operational problems and value chain analysis, summarized the advantages and disadvantages. Through SWOT analysis and TOWS matrix matching, sorting out the competitive strategy case study Company. By case analysis and discussion, provide Taiwan with a commercial router manufacturer business strategy reference.
According to the findings of the case on company marketing strategy recommendations are as follows:
Taiwan commercial router manufacturer to become the world's supply chain has become a new trend of industrial development, through strategic alliances with fab Things pluralistic service and sales, so the next generation 5G WIFI product market penetration rate as the revitalization of the marketing strategy.
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