A Study of Female Consumers' Purchasing Decision (or preference) Toward Green Products-Using Women's Intimate Apparel as an Example

碩士 === 中華大學 === 企業管理學系碩士班 === 103 === Green product consumption has become an important social issue of public concern. Protecting the earth is not only the responsibility of businesses, but also of each person. Green consumption trend will drive green products to the mainstream. In response to grow...

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Bibliographic Details
Main Authors: Chao,Ting-Yu, 趙庭郁
Other Authors: Chang,Ping-Kang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/qdy4wm