A Study on Perceived Value and Purchase Intention of Taiwan Online Merchandise for Chinese Customers- A Case on Beauty Care Products
碩士 === 中華大學 === 企業管理學系碩士班 === 103 === With the development of the Internet, online shopping has become increasingly common in consumers’ daily lives. The convenience of the Web reduces the need for an agent between consumers and goods. Additionally, 24-hour Internet and mobile services have become a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/f8yv54 |