The Study of Repurchase Intensions toward Convenience Store’s Fresh-Made Coffee - the case of Senior High School Students in Tachia District

• Main Authors: CHEN,SHING-TZU, 陳幸姿
• Other Authors: Heng-Hong Guo
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/8wg6ag

碩士 === 中華大學 === 企業管理學系碩士班 === 103 === This study aims to explore the relationships of convenience store’s service quality, satisfaction, repurchase intention toward fresh-made coffee. The students of senior high schools in Tachia District are the survey subjects. The empirical results are as follows: 1. As for the service quality of convenience store: (1)For senior high school students, there are significant differences in the assurance of service quality in terms of different gender, father’s education level and mother’s education level. (2)For senior high school students, there are significant differences in the empathy of service quality in terms of different father’s education level and mother’s education level. 2. As for the customer satisfaction of senior high school students : There are significant differences in customer satisfaction in terms of different residence. 3. As for the repurchase intentions of senior high school students: There are significant differences in repurchase intentions in terms of different residence, monthly pocket money, frequently consuming stores and frequently consuming time. 4. As for the correlation of satisfaction and repurchase intentions: Customer satisfaction has positive and significant influence on repurchase intention.