The Study of Repurchase Intensions Toward Convenience Store’s Fresh Food - the Case of Senior High School Students in Tachia District

• Main Authors: Hsin-Ting Lin, 林信廷
• Other Authors: Heng-Hong Guo
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/h3t6g8

碩士 === 中華大學 === 企業管理學系碩士班 === 103 === The purpose of this empirical study is to explore the relationships of convenience store’s service quality, consumer satisfaction, and repurchase intention toward fresh food. We sample the senior high schools in Tachia District, Taichung City. The main conclusions are as follows: 1. Regarding service quality: (1)As for the responsiveness of service quality, significant differences exist among students categorized by different sex status, by different schools and by different mother’s vocations. (2)As for the reliability of service quality, significant differences exist among students categorized by different schools and by different mother’s vocations. 2. Regarding customer satisfaction: As for the customer satisfaction, significant differences exist among students categorized by different sex status and by different schools. 3. Regarding repurchase intentions: As for the repurchase intentions, significant differences exist among students categorized by different pocket money. 4. Regarding the correlation of consumer satisfaction and repurchase intentions: There are positive and significant correlations between customer satisfaction and repurchase intention.