A Study On The Result of Experiential Marketing to Tourism Factory for Mental Retarded Students

碩士 === 中華大學 === 工業管理學系碩士班 === 103 === According to the latest statistics from the Ministry of Health and Welfare and the Ministry of Interior of 2015, people with disability consist 4.87% of the total population. The enrolment of vocational schools for mental retarded students was 8618. Among those...

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Bibliographic Details
Main Authors: Huang,Ruey-Hwa, 黃瑞華
Other Authors: Ma,Heng
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/6bc5ey
Description
Summary:碩士 === 中華大學 === 工業管理學系碩士班 === 103 === According to the latest statistics from the Ministry of Health and Welfare and the Ministry of Interior of 2015, people with disability consist 4.87% of the total population. The enrolment of vocational schools for mental retarded students was 8618. Among those schools, 46% were special education schools and there was no upper limit for the nubmer of outdoor teaching for these schools. In order to implement the fundamental principles of the new academic guideline of special education, competency-based, school-based and community based lessons were designed; these lessons aimed to guide the mental retarded students who suffer from cognitive deficits to learn their cognition, affection, and skills from their daily lives. The Ministry of Education has set up rules and regulations for outdoor teaching: namely, these trips are to be based on school curriculum, and the subject shuold be taught in a flexible manner. The goal is to expand students’knowledge, increase learning achievement, and integrate learning effects. The activities are focused on students’ learning, inspiring them to care about the nature and humanity as a whole, as well as to broaden their knowledge about their hometowns and to love and protect them. To this effect, popular tourist spots are to be avoided.Domestic traditional manufacturing industries that are under the guidance of the Ministry of Economy have successfully transformed into tourist factories by applying existing resources. With the main themes, the design of factory space, guided tour and facilities with hands-on activities, corporate image, and culture design, touristic factories have become a new recreational industry that are popular for outdoor teaching. The main purpose of this study is to understand the effect of visiting tourist factories for mental retarded students. Questionnaires were given to teachers in special education vocational schools. A total of 300 questionnaires were issued. There were 268 valid questionnaires. The effective rate is 90.2%, and descriptive statistics, factor analysis, independent sample t-test, one-way ANOVA and Pearson correlation coeffectient were employed in the data processing and analyzing.Result: We found that there was a significant difference between teachers with different backgrounds for the following items: their cognitive feeling, achievement of outdoor teaching on their students’ learning, and their students’willingness for a second visit. There was a positive correlation between cognitive feeling and outdoor teaching learning of mental retarded students who have visited tourist factories. There was a positive correlation between cognitive feeling and willingness for a second visit from mental retarded students who had visited tourist factories. There was a positive correlation between learning from the achievement of outdoor teaching and willingness for a second visit from mental retarded students who had visited tourist factories.