Problems Encountered and the Solutions of A Third Party Logistics when Facing the Flourishing Otaku-Economy Environment

• Main Authors: Chuan Ti Shang, 尚轉娣
• Other Authors: W. Y. Lee
• Format: Others
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/17292163340104267492

碩士 === 長庚大學 === 商管專業學院碩士學位學程在職專班經營管理組 === 103 === Under the trend of globalization, the internet and e-commerce have been flourishing, and the supply chain management services have become more important than ever. Consequently, the 3PLs also need to take on different strategies in response of the ever-changing customer demands. In 2014, e-commerce market size in Taiwan was NT$ 880 billion, which accounted for about 61% share of B2C. After the government opened the third-party payment platform, it is estimated that E-commerce will generate additional revenue of NT$ 120 billion to 200 billion in 2015. Undoubtly, E-commerce has been becoming another one of next Trillion-Dollar industry in Taiowan. Facing the big challenges of the structural changes in customer base, to become competitive a 3PL must be innovative and capable of providing excellent services. In view of this, this paper explores the problems encountered and provides the solutions for 3PLs when facing the flourishing Otaku-Economy environment. The thesis is supported by a case study made on “U Logistics Company“. The research results provide the suggestions to the Taiwanese's 3PLs: In the past era of Logistics 2.0, the core competency of a 3PL was “Integration,” but now, in Logistics 3.0, it is the “distribution network,” that makes the provision of integrated and customized solutions possible. Through the logistics network and the Internet platform, a 3PL is able to provide its customers with total logistics solution services.