The impact of health food brand image and purchase experience impact on consumer purchase behavior
碩士 === 中州科技大學 === 保健食品系 === 103 === This study aims at exploring the relationship between health food brand and purchase experience to purchase intention. The main purpose of this study was to: (1) Investigate current situation of health food brand, purchase experience and purchase intention. (2)...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56092842205349412532 |