| Summary: | 碩士 === 中州科技大學 === 機械與自動化工程系 === 103 === The subject of this study is to explore the relationship between tourism resource integration and strategic management in Suao Township of Ilan County. From the point of view of the theory analysis of strategic management, this paper discuss tourism resources integration to the factor, content, condition, dlemma and solution strategy of implementation in Suao Township of Ilan County. The study will be analyzed through depth interviews with the respondents include Suao Township Community Development Association leaders, administrative cadres, local residents and Public agent officials of government. Via a SWOT analysis; Suao town tourism resource integration and policy management has its advantages and disadvantages. Advantages aspect to have a good regional tourist location, integrate tourism resources, with mountain and sea resources to drive tourism development, inferior aspect sightseeing difficult terrain limited resources link, narrow road vehicle access difficult, the lack of integration of tourism resources supporting measures. Opportunities can be combined in the well-known attractions such as the Suao Cold Spring, Suao three ports one Fortress integration of tourism resources and other scenic areas, for national or international well-known sightseeing and cultural activities. The threats by the impact of traffic congestion outside the United roads, lack of public transportation systems, inadequate publicity and marketing resource integration management。Research results show that the strategy of tourism resource integration includes explicit administration blue print and concrete implementation strategy in Suao Township. Some problems is encountered in the executive process unavoidably. The Suao Township must using cultural and historical, coastal recreational activities, leisure agriculture, fisheries and special product marketing, and culture and Tourism as the main and vision. Mountains and the combination of the marine eco-tourism activities tourism development as the main and vision in the future.
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