The Relationship among Advertising, Corporate Social Responsibility and Firm Performance
碩士 === 國立中正大學 === 會計與資訊科技研究所碩士在職專班 === 104 === Previous studies indicated that the benefits of advertising intensely enhanced of corporate social responsibility. When consumers purchase goods they take the corporate social responsibility activities into account; some consumers are willing to pay hig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06623169387494814500 |